It all started with a logo. Initially approached by Spark44 (Jaguar’s internal agency) to create an end tag,...while on set, why not cover the car? There is a Pursuit vehicle, 4 sets of tires, a drifting champion behind the wheel and all the tarmac in the world. Back at the lair a 30 second spot was edited from the footage. Jaguar liked it so much that they bought it right away, asked for several language variations (it has aired on three continents so far) and that was the beginning of a relation that spawned a lot more work.