DEALER SHOW DODGE CHARGER UNVEIL
Continuing in the experiential/activation line of work, Dodge asked us to blow out of the water the reveal of the latest incarnation of the Charger at its annual dealer show, outdoing the other FCA brands. A cage was designed, that would contain the robotic Hellcat. As it emerged on stage flanked by security officers to contain the beast we see the Hellcat inside tear the cage open and amidst smoke and fire the new Dodge Charger emerges. Let’s just say that it was an unexpected unveil and it overshadowed every other presentation.
This cage would then take on additional life in a series of films and was used throughout 2016 in the Dodge booth in all national and international car shows.