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Maker’s Mark | Hulu
Binge TV / Genre Bender

Hulu launched the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. Using machine learning to predict when viewers are likely to start binge watching a show, the creative serves contextually relevant messaging from brand partners that acknowledges a binge watching session has begun. All of this culminates when a viewer reaches their third episode, where it is revealed that the next episode is ad-free.