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Infiniti Monterey Car Week
Pebble Beach

Infiniti Monterey Car Week - Pebble Beach

For the Monterey Car Week event, Infiniti in partnership with MotorTrend put forth a strong presence:

Event sponsorship.
Ride and drive activation event to promote brand credibility using MotorTrend test drive evaluation tools to allow participants to evaluate vehicles.
Brand ambassadors,
Display activation including pavilion structure design and guest interactive experiences within.
Custom articles.
Infiniti integration in promotional materials.
Shuttles and display vehicles.
YouTube integration.
Instagram takeover.
Curated panels of speakers and online promotions on MotorTrend channels with an estimated total  24.7M+ social impressions.