DIRTYLENSES.

DIRTYLENSES.

Volkswagen | Passat TDI

Volkswagen | Passat TDI

Volkswagen | Passat TDI

Role: Creative direction

Before Dieselgate, all the excitement was around TDI.

Here we created an interactive experience based on the premise of the distance travelled in one tank of diesel for the Passat.

Given your current location and a 795 tank, what could you do? The options are open to the end user in branching paths of serendipity.